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Masterclass: Trademarks & IP – Branding Beyond the Basics

  • Cours Bayview Yards 7 Bayview Road Ottawa, ON, K1Y 3B5 Canada (map)
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A brand is a powerful tool which differentiates you and your business in a crowded marketplace. Your customers rely on your trademark to ensure that they are getting the quality they have come to expect from you. This link between you and your customers is a valuable asset.

Join Jamie-Lynn Kraft as she discusses how to leverage trademark rights to drive business advantage. Both Canadian and global markets will be discussed. In particular, the presentation will explore:

- Why are brands critical to your business?
- How do you choose a powerful brand?
- How do you protect your trademarks in a global marketplace?
- How do you create exclusivity in a crowded industry?


About Jamie-Lynn Kraft

Jamie-Lynn Kraft has a passion for helping businesses grow and for providing the tools needed to fully harness the potential of her clients’ brands. She works with clients in a wide variety of fields, from small- and medium-sized enterprises to multinational corporations, covering all industry areas including fashion, cosmetics, food and beverage, information technology and manufacturing.


About Smart & Biggar

Smart & Biggar helps the world’s leading tech companies protect and leverage their IP, and advise them on how to use IP Strategy to secure growth around the world.

Headquartered in Ottawa with a national presence, Smart & Biggar has a consistent track record and reputation as the leaders for IP and tech law in Canada.

Earlier Event: February 15
The United Arab Gala
Later Event: February 23
Mindful Ink 2.0